Pick up the Hammer

50 has vitamin water and G unit clothing. Jay does Budweiser commercials, and recently sold Roca-Wear for multi-millions. Kanye had those pepsi commercials last year. Lugz even gave Funk Master Flex a shoe. We could spend all day listing the endorsements the rappers of today are blessed to have. However the man who started it all was MC Hammer. This guy had a saturday morning cartoon (now andre 3000 has one) , Pepsi commercials, and a shoe contract with British Knights WAY before Jay or 50 even thought about it. Hammer was rediculued, and called a sell-out by much of the rap community. People said he was soft, smiled too much, and for a rapper was to accepted by white america, something incredibly taboo at the time. Now when they go out and do the same thing they are given props for it. We can all make our jokes about his lost fortune, crazy clothes, and at the time larger than life persona, but still need to pay respect where it is due. haha despite what I've just said even I cannot resist takin one last dig at the hammer man. I give you "pumps in a Bump", recorded during his Death Row days at the end of his career.